Onana Soft Launch: Empowering Women and Fighting for Change

This week marks an exciting milestone for us at Onana—our soft launch is live, and we’re thrilled to bring our empowering collections to the nation! (and soon, the world!) Rooted in the values of self-love, feminine strength, and unapologetic authenticity, our brand is more than just apparel—it’s a movement.

But this launch comes at a pivotal moment. In light of the recent U.S. election results, which have highlighted the ongoing battle against racism, xenophobia, sexism, misogyny, and other philosophies baked in hate, we’re reminded of why we started Onana. We’re here to stand in solidarity with women everywhere, providing tools to help you embrace your sexuality, step into your power, and boldly be yourself.

Onana stands for LOVE. We are here to support all women, all humans who identify as women, and all men who respect, support, and uplift women. We stand behind women to choose how they live, whether raising kids in traditional relationships, single childless and thriving cat ladies, queens in polyamorous pods, straight, gay, pan and a-sexual goddesses, kinky chicas, spiritual deities, Amazon warriors, and earthy, soul-nurturing free spirits. We believe that women's rights are human rights.

Empowering Women, One Hoodie at a Time

One of the standout pieces from our Love, Light & Power Collection is the Lightweight Hoodie. Designed for comfort and style, this hoodie is made from 100% ring-spun US cotton and features a relaxed fit for casual, everyday wear. With its natural-colored flatcord and jersey-lined hood, this piece isn’t just cozy—it’s a wearable symbol of strength and empowerment.

The Love, Light & Power Lightweight Hoodie celebrates everything we stand for. It’s a reminder to let your light shine, embrace your sexuality, and harness your inner power. Whether you’re lounging at home or making a statement on the streets, this hoodie is the perfect companion for bold, empowered living.

Onana Gives Back: 10% of Sales Donated to the ACLU

To further our mission of fighting sexism and supporting equality, we’re proud to announce a special promotion: 10% of all non-discounted sales until the inauguration day (January 20, 2025) will be donated to the ACLU. The ACLU has long been at the forefront of the fight for civil liberties, including defending reproductive rights, combating discrimination, and advocating for gender equality. By shopping with Onana, you’re not only supporting a brand that empowers women—you’re directly contributing to the fight for justice.

Join the Movement

This is just the beginning for Onana. As we grow, we’ll continue to stand for the values that matter most: empowerment, inclusion, and unapologetic self-expression. We’re here to embolden women to live authentically and fearlessly, and we couldn’t be more excited to have you join us on this journey.

Explore our collections today, and remember, with every purchase, you’re helping us make a difference. Let’s wear our power, shine our light, and change the world—one piece at a time.

Shop now and be a part of something bigger. Together, we are unstoppable.